Masterclass
Expository, to open minds and align the whole company around what AI changes in the business.
- Overview applied to your industry
- Live demos
- No audience limit
- PT, EN or ES
[Formats]
- Masterclass
- Workshop
- Diagnosis
- Consulting hours
- On-site or remote
- 10-500+ people
We took AI inside Globo, Itaú and Nestlé. Corporate training in generative AI applied to the team's daily work, tailor-made: format, length and content come from the diagnosis, not from a catalog.
We have built trainings for marketing teams, on Claude Code, on automation, general AI overviews and creative teams making video with AI. Yours starts from what your team needs now.
Every training follows the same skeleton, from diagnosis to embedded practice.
- SCOPEDiagnosis
We map the team's moment: tools, workflows, maturity and where AI unlocks value first. Format, length and content come from here.
- SETUPCustomization
We build the training around your operation's cases. No generic examples: the material uses your real briefs, data and tools.
- STARTLive execution
Hands-on sessions with live demos. The team builds during the training, with direct support from the instructors.
- SKILLContinuity
Knowledge becomes routine: recordings, a prompt library and follow-up so the practice stands after the last session.
It can be on-site. But it was born remote.
Classes happen live on our own platform, with AI running inside the training itself, the same way your team will use it after.
- 01Exclusive platformEverything from the training in one place, updated as the classes happen.
- 02Extra material in the chatPrompts, links and materials in the team's hands right away, ready to try.
- 03Built for interactionBuilt-in chat, AI-organized questions and live polls.
- 04Adaptive presentationPoll results change the deck on the spot: AI adjusts the agenda by itself.
5
AO VIVO
524 online
[Live class on the CR_IA platform]
Hands-on workshop
Guided practice: every participant builds something real during the session.
- Hands-on with direct support
- Prototypes, flows and real pieces
- Smaller groups
- Content from your context
Diagnosis
The base of everything: understanding the team's moment before deciding what to train.
- Talks with leadership and team
- Map of tools and workflows
- Defines format and content
- Becomes the training plan
- Video creation with AI
- Claude Code in daily work
- Workflow automation
- AI applied to marketing
- Custom agents and apps
- Research and analysis with AI
- Image and design with AI
- Advanced prompting
Team leaves with flows running
The training ends with automations and prototypes built, not with a list of ideas.
Material that stays
Recordings, a prompt library and exercises stay with the team after the sessions.
Content from your context
Cases, briefs and tools from your operation, not generic talk examples.
Tailor-made format
Length, depth and focus defined in the diagnosis, together with you.
In three languages
Sessions in Portuguese, English or Spanish, for the whole global team.
Support afterwards
Optional consulting hours to unlock whatever shows up once the team starts applying.
Who teaches depends on what you are training: we scale the team to your case, and we partner with some of the biggest AI names in Brazil.
Felipe Pacheco
Co-founder & CEO18 years in marketing and content creation, over a decade in Berlin. Founded CR_IA in 2022, before ChatGPT blew up. Leads automation projects, AI systems and trainings for companies like Globo, Itaú and Nestlé.
Paulo Aguiar
Co-founder18 years of experience, 10 of them at Publicis. Writes about AI for Fast Company Brasil. Leads CR_IA's creative practice and the trainings on content and video creation with generative AI.
Ana Freitas
Guest partnerJournalist and content strategist, working with generative AI since 2021 through consulting, trainings and talks. Co-founder of IA em Curso, a platform with over 500 alumni, and a regular voice on Braincast. With CR_IA, she helped create courses and trainings for Globo, Fecomercio-SP, BETC-Havas and Artplan.
The right name for your case
Partner networkIf the training calls for a specialist who is not here, we go after the ideal professional in our network.